How to price cookies per dozen
Calculate a dozen-cookie price from ingredients, labor, packaging and your target margin, with a complete 48-cookie example.
Read the guideBaking cost & pricing guides
Worked examples for the numbers behind your recipes. Start with the question you need to answer, then use your own costs in the free calculator.
How to calculate recipe cost per serving
Work out ingredient cost from package prices, add labor and other costs, then divide by sellable servings. Includes a 12-serving worked example.
Read the guideProfit margin vs. markup for baking: the difference
A 50% markup is not a 50% margin. Compare both formulas using a $12 dozen-cookie cost and see how each affects your selling price.
Read the guideBaking pricing questions
Start with your ingredients, time, packaging and other costs. Divide the batch total by the number of pieces you can sell, then choose a price above that cost. The right price depends on your portion size, work and customers; there is no single price for every home bakery.
See a worked cookie-pricing exampleCount only the amount of each ingredient used. A $4 bag containing 1,000 g contributes $1 when a recipe uses 250 g. Add your labor, packaging and other batch costs, then divide by the number of sellable pieces.
Calculate the cost per serving